I created assets and layouts for Registers of Scotland’s ad campaign which
achieved over 18,000 new web visits (11.7% uplift, 9.3% of all registrations).
These included static digital ads and animated videos with a variety of headlinesÂ
for different audiences.
I also created a layout and custom illustrations in the ROS brand style for the RCI Toolkit.
This toolkit provides detailed information on the RCI and includes resources such
as a suggested article for client newsletters. Click on the article below to see the full toolkit.
In addition, I designed on-brand illustrations for Registers of Scotland’s recruitment communications.
